Luna smiling while sitting on a sandy beach with a forest in the background.
Luna smiling while sitting on a sandy beach with a forest in the background.

Hi, I’m Luna.

I’ve spent more than a decade coaching women through their relationships with food, body, and self. I’ve done that as the owner and head coach of my own CrossFit gym, through years of online nutrition coaching, and now through The Luna Evolution—the practice I created to hold the deeper work I knew was missing.

When I first started coaching, I focused on nutrition, behavior change, and mindset. I studied everything I could about helping people build healthier habits, always searching for better tools.

But over time, I started noticing something. The women I worked with didn’t need more information. Most of them already knew what to do. The real question wasn’t how. It was: Why does something that matters so much become so hard to stay with?

That question changed the direction of my work.

For years, when a client struggled, I found myself wondering why she couldn’t do what she already knew how to do. She had the information. She had the plan. But the longer I coached, the more I realized it wasn’t a discipline problem. It was what she was making it mean about herself.

Then one day I noticed the same pattern in me. When a client struggled, I didn’t just feel concerned for her. I felt: I’m not enough. I did something wrong. Maybe I can’t actually help people.

Same pattern. One layer up. Her struggle meant something about her. Her struggle also meant something about me.

That realization sent me deeper. Along the way, I studied fitness nutrition, the psychology of behavior change, and, more recently, transformational, somatic, and presence-based coaching—not because I wanted more credentials, but because I wanted to understand what was really underneath the patterns I kept seeing.

The body never stopped mattering. I just realized it wasn’t where the real conversation began.

Winding paved path through green grass beneath a blue sky.

A few years ago, I sold most of what I owned and moved into an RV with my dog, Wade. People often assume the travel is the important part. It’s not. What it gave me was the space to slow down, to notice, to stop outrunning myself.

That’s the same kind of relationship with themselves I help my clients develop. Not because I’ve figured it all out. Because I’m walking that path too.

“I would like this decade to feel ‘lighter’… more carefree… to live life more on my terms than others.”

—Brooke B

If that longing feels familiar, I’d be honored to walk with you.